canada goose thermal experience INDEX

I had the opportunity to help develop the Thermal Experience Index (TEI), which was designed to help the Canada Goose consumer find the warmth they wanted for the experience they seek. Whether a lightweight jacket for active pursuits, or a field-tested parka for the coldest places on earth, we created a five-point system designed to assist the customer in make the best selection from the expansive and ever-growing collections.

My Role: Design / Icon System Design

 



CREDITS  -  Agency: Soldier Design  |  Creative Director: Steve Cousins