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iheart media - kbpi rebrand

iHeart Media reached out to Cactus for help with rebranding Denver's iconic hard rock radio station, KBPI. The needed help spreading the word about moving from 106.7 to 107.9. With such a loyal fan base, the challenge was to refresh the brand without alienating their roots as a Denver institution. Black letter typography, lightning bolts, flames and bad-assery pays homage to hard rock culture and maintains the attitude the audience loves.  

Design / Art Direction / Identity / Illustration


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CREDITS  -  Agency: Cactus  |  Creative Director: Brian Watson |   Copywriter: Julie Winch