Parc Mosaic Branding
The challenge; make an apartment complex feel like a lifestyle brand. The Parc Mosaic is a luxury property in Boulder, CO. Boulder is place where lifestyle is very important. Connection to nature, work-life balance and sustainability is a must. Parc Mosaic needed a brand that stood for just that in order to capture the attention of their unique target. The mark is based on the native flora found in the landscape design on the property. The color scheme strikes a balance between feeling calm with a touch of energy. This is a place you can come home to and unwind after the day’s outdoor or professional activities.
My Role: Brand Design, Illustration & Art Direction