POWERSHARES PRODUCT CAMPAIGN
In the financial industry, new ETF products are launched at a lightning-fast pace. Many of them are flash in the pan funds with no track record or real numbers behind its performance. We reinforced to financial advisors that PowerShares is a proven, time-tested and innovative leader in ETF investing. The thinking, innovation and strategy they put into the fund is what you get out.
My Role: Concept & Ideation / Design / Art Direction