Joshua Jevons Portfolio

Hook or Crook Tequila

Packaging and label design for spirts brand, Hook or Crook tequila

Hook Or Crook Tequila Packaging

I had the opportunity to brand and package this small batch, hand-crafted blue agave spirit. The package was created as a gift for clients while I was working at Cactus in Denver. After some research and ample tastings, Hook or Crook was born. The brand captures a renegade, “whatever-it-takes” Western spirit with a sophisticated finish. The materials, custom typography and handmade packaging reflect the quality of what’s inside.

My Role: Package Design / Identity / Naming / Art Direction


CREDITS  -  Agency: Cactus  |  Creative Director: Jorge Lamora  |   Photography: Jeff Padrick